Threads Announced Updates to Search, Video Viewing and Trends

As the holiday season approaches swiftly and Threads unveils updates and enhancements to its platform in tandem, with the growing intrigue surrounding Bluesky. A development that may or may not be correlated with these announcements.

On Friday in an announcement by Adam Mosseri of Instagrams leadership team it was revealed that Threads is currently experimenting with alterations to its presentation of subjects, within the app and introducing fresh search filters to enhance its exploration features.

Mosseri mentions that Threads is broadening its coverage of topics by incorporating more AI generated trends, within the app to provide additional context on the ongoing discussions.

Here's a glimpse of the latest Threads trending feature that rolled out to all users, in the United States March.

The updated listing will feature trends and incorporate more elements of artificial intelligence.

According to Mosseri;

"We are initiating a trial displaying over five topics on Threads and leveraging Meta AI to summarize these trends for you to access the content along, with brief descriptions of the current happenings."

The trends have always been decided by Metas AI systems based on its process outline; the recent adjustments include adding more trends and providing an AI generated summary for each instead of a featured post relevant, to the subject matter.

It's not a shift in the process, per se but rather an enhancement that will make Threads trending list resemble Xs AI generated topic summaries more closely.

You might notice that the trend summaries created by X display each trend in detail—this mirrors the direction Threads is taking as well Although these summaries from X haven't always been spot, on accurate; therefore it will probably require some time and testing before Threads extends this feature to all users.

Mosseri mentioned that they are currently testing this with a group of users, in the United States.

Threads will soon be rolling out enhancements, to its Search feature by adding filters and tools to assist you in locating relevant posts more easily.

"In the Search feature update allows you to look for content within a particular time frame or track down posts, from a single user."

In this instance shown here illustrates how the enhanced search feature on Threads will simplify the process of finding precise outcomes—a significant advantage for social media managers, in particular.

Enhanced search functionality has been widely requested by users and another new update, in Threads is the ability to watch videos in landscape mode.

According to Tim Oliver from Threads engineering team you can now simply rotate your phone to watch videos in landscape mode, on Threads.

The latest update is somewhat small but quite important as it brings Threads closer to online video platforms and enhances its capability as a platform, for watching sports highlights—an essential feature that Threads must excel at to outshine the popular bird app.

Elons X project isn't the focus for the Threads team at Meta HQ; the emergence of Bluesky has stirred some interest, among them despite its smaller size compared to Threads in the real time social realm.

It could be possible that all of this was prearranged in anticipation of an increase in usage, during the holiday season.

In any case. With features in Threads and ongoing enhancements to the user experience. Threads is solidifying its presence, in the realm of social media as a significant player.