Woman missing in horror tubing incident on NYE

Police divers have been called in as efforts to find a woman who failed to resurface while tubing on New Year's Eve continue.

Emergency services were called following reports the woman had vanished after falling into fast-moving water while tubing at Emu Creek in Queensland's Somerset region - about 175km northwest of Brisbane - shortly after 4.20pm on Tuesday.

Extensive efforts to find the woman carried on into the night on Tuesday, with helicopter, drone and swift-water rescue crews assisting the search.

The region has been battered by showers and storms over the past week, making conditions difficult with rising rivers and flooding.

Search efforts continued on Wednesday at the Emu Creek camping area at Glenhowden Rd at Anduramba.