Austrian Companies Increase Reliance On Digital Technology - UrduPoint

Austrian Companies Increase Reliance On Digital Technology - UrduPoint
January 30th, 2025

VIENNA, (UrduPoint / Pakistan Point News / WAM - 30th Jan, 2025) A research conducted by the Federation of Austrian Industries has shown that the use of digital technology by Austrian companies has increased significantly in the last four years. More than 40 per cent of Austrian companies are now classified as digitally mature, and about 70 per cent of the country’s small and medium-sized enterprises (SMEs) have begun the digital transformation process. The "Digital Return" study made some findings which showed that the use of digital technologies in Austrian companies is on the rise and about 15 per cent of the companies are using artificial intelligence (AI) to enhance their performance and productivity. Furthermore, the research established that more than 40 per cent of the companies surveyed have attained a medium to high level of digital maturity. The study also presented figures showing the advantages that have accrued to Austrian companies from the expansion of the use of digital technology. It pointed out that firms with medium to high levels of digitalisation had annual growth in sales of 2.2 percentage points higher than those with low levels of digitalisation, which supports the hypothesis that digital transformation has a positive effect on sales. The study also reported that the digital transformation strategy in Austria is currently more inclined towards the business process than in management, specifically in production scheduling. It also revealed that there is caution in the integration of AI where only 15 per cent of the companies in Austria have incorporated AI in their core business and only 8 per cent have implemented generative AI tools.

Shandor Brenner

Shandor Brenner is an American journalist recognized for his sharp and insightful reporting on social and political issues. His work is known for its depth, integrity, and the ability to highlight critical societal concerns.

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