Coca-Cola to Launch Cane Sugar Coke in U.S.

The U.S. market will receive a version of Coca-Cola's main soda product which uses cane sugar as its sweetener because consumers are changing their preferences while regulatory requirements transform the beverage industry. The company delivered better-than-expected second-quarter earnings through price increases although global sales decreased by 1%.
The company will introduce the new product line as part of its broader initiative to provide consumers with more sweetener options according to CEO James Quincey. The company made this change because President Donald Trump's administration and Health Secretary Robert F. Kennedy Jr. demanded food and beverage companies to decrease their use of high-fructose corn syrup.
The company uses cane sugar in its Mexican and international product lines. Nutrition experts view cane sugar as a natural option but they warn that it does not provide any health advantages.
The company launched its new product during a period when North American and essential market sales were decreasing. The U.S. sales of Coca-Cola suffered a decline this year after a viral video caused Hispanic consumers to boycott the company. Quincey said those effects are now easing.
The company generated $12.62 billion in revenue which exceeded market predictions by 2.5%. Coca-Cola Zero Sugar achieved a 14% increase in volume sales which stood out as a positive performance. The company maintained its annual outlook because of a declining dollar value and successful pricing strategies that compensated for rising costs and supply chain expenses.

Mirian Gerling is an expert journalist specializing in environmental issues, public health, and scientific innovation. Known for her clear and insightful reporting, she focuses on making complex topics accessible while highlighting the human stories behind global challenges.